◈ FIELD NOTES · PRODUCT HISTORY
Introduced 1954. Philip Morris. Named for Marlborough Street in London.
Originally marketed to women — the flip-top box was a women's product innovation.
Became the cowboy. Became the archetype.
The Marlboro Man: masculine, solitary, competent in the open.
The field sees the archetype even through the marketing.
There is something true in the image of a person alone with a thought and a cigarette.
The Red because there are no halves.
You go in or you don't.